Neel Patel  January 16, 2024

The Most Popular Pen Types For Promotional Branding

In a study on how well promotional products work, there were some really good findings.

Over half of the people in the study said they thought more highly of the company when they got a promotional gift with the company’s logo on it. Almost 80% of them said they’d come back as a customer again.

Are you searching for a budget-friendly way to promote your brand?

Branded promotional pens could be just what you need. Keep reading to find out about the most popular types of pens for your branding needs.

The Power of Promotional Pens

Promotional branding is all about making a lasting impression on your target audience. And what better way to achieve this than through a tangible, everyday item like a pen? Promotional pens are versatile and practical, and they travel far and wide, spreading your brand’s message.

The Stats Speak Volumes

Here are some eye-opening statistics that highlight the effectiveness of promotional pens:

1. 80% Retention Rate: According to a study conducted by the Advertising Specialty Institute (ASI), 80% of people who receive promotional pens keep them for an average of 8 months. That’s eight months of continuous brand exposure!

2. Impressions Galore: ASI also reports that promotional pens generate over 3,000 impressions during their lifespan. That’s a lot of eyeballs on your brand!

3. Cost-Effective Marketing: The cost per impression (CPI) of promotional pens is significantly lower than other advertising mediums. They offer incredible value for your marketing budget.

Not all pens are created equal, and choosing the right one can make all the difference in your promotional efforts.

Exploring the Pen Types

Branded promotional pens might be the perfect solution. Keep reading to learn more about the most popular pen types for your promotional branding.


One of the top choices for promoting your business with branded pens is the stylus pen. What’s great about it is that it serves more than one purpose. Most likely, the person who gets it will use it to write on paper and also on their touch screen devices.

When picking personalized pens to promote your brand, multi-tool pens are really useful. Whenever someone uses your pen as a screwdriver, flashlight, or just a regular pen, they’ll see your company name.

Gel ink pens use water-based ink, which is why they feel smoother when you write with them. Giving out personalized gel ink pens makes for a fantastic promotional gift because these pens are widely liked.


The ink doesn’t bleed through paper and it’s easier to control than a pen with oil-based ink as you write.


Metal pens with laser engraving catch your eye in a drawer filled with pens. These are the fancy pens folks grab when they want to sign an important document or write a thoughtful thank-you note. They’re top-notch and convey that your brand is associated with quality.


Stick pens have a sleek and smooth design, making them perfect for showcasing your logo and business details. Whether you want different colors or styles, Stick pens are highly customizable to meet your needs.


These pens have a rubberized grip that makes them comfortable to hold. A pen that’s easy to grip puts less strain on your hand, making writing smooth and comfortable and reducing writing fatigue.

Pens with grips are seen as better quality and are quite appealing when you’re deciding between different pens.


Who wants to bother with keeping track of a pen cap? No one does! When you’re promoting your brand, opt for retractable pens. They eliminate the concern of accidentally marking clothes, furniture, purses, and more.

Optamark: Your Partner in Promotional Pen Magic

Optamark is skilled at creating personalized promotional products that enhance your brand’s visibility. Whether you’re looking for standard ballpoint pens, elegant metal pens, eco-friendly recycled pens, versatile multifunction pens, or stylish gel pens, Optamark has you covered.

Optamark offers a variety of customizable promotional pens designed to match your brand’s style and message. With their expertise, they can help you choose the right type of pen that aligns with your marketing goals. They can also assist with designing and branding the pens to ensure they leave a lasting impression.


Now that you’re aware of popular pen types, which ones will you pick to boost your brand? Just keep in mind that no matter what you choose, always give them out with a friendly smile.

And if you’re wondering where to get all your promotional pen stuff, is the place to go. We’re a reliable place for top-notch pens, and we’ll team up with you to meet your specific needs. We’ve got lots of styles, quantities, and features. Get in touch with us today!