Neel Patel April 12, 2024
Show customers what you’ve got with custom booklet printing
Printing booklets is a great way to advertise your products and services. It helps your business stand out from others and leaves a good impression on your customers. Here are ways you can use custom booklet printing to showcase what you offer.
1. Booklet printing puts a spotlight on your business
When other businesses are sending out too many emails, you can make yours stand out by using high-quality booklets. These booklets are hard to ignore and make people think highly of your brand. The reason booklets work so well is because:
- They have big, colorful covers that grab attention.
- They have many pages, giving you lots of space to use nice pictures and detailed descriptions to make people want what you’re offering.
They are something people can hold, making your marketing feel more personal.
2. Booklets make beautiful catalogs
If you want a type of direct mail that people will notice, try booklets. Start with a creative cover that makes people want to see what’s inside. Inside, you can show off your products with big pictures, detailed descriptions, comparison charts, and articles that explain how your products can solve their problems.
You can make your custom booklets look extra special by printing them with perfect binding, which gives them a high-quality look. When your marketing materials look good, people think your products are good, too. Or, if you want to spend less, you can go for saddle-stitched booklets.
You can also choose a thick, colorful cover paper that feels good to hold. Some popular choices are a 100 lb. gloss cover, a 13-point matte cover, and 15-point velvet with a soft touch.
3. Booklets help build trust and show you’re an expert.
You can make booklets that look like magazines or guides to help build trust and show you know what you’re talking about. Fill your booklets with helpful articles that your audience can use to fix problems or make their lives better.
Your booklet doesn’t have to be complicated. For example, a grocery store could make booklets with tips and recipes for summer grilling. Or, a hair salon could create booklets with advice on beauty and hairstyling. In both cases, you can suggest your products and services throughout the booklet.
When you offer genuine advice, your customers will trust your suggestions when they’re ready to buy. Plus, you can encourage them to buy sooner by including a page with coupons that are only good for a limited time!
4. Booklets are easy to place in customers’ hands
You have many ways to give out booklets. They are great for mailing directly to people who are likely to be interested. You can leave them behind after meetings. If you have a service business, you can put booklets on tables or in racks where customers wait. You can also put them in places like grocery stores, libraries, and other public spots.
Give them out at trade shows or events, or mail them to people who ask for information on your website. If your custom booklets are useful, people might even pass them on to others, which is a great way to get the word out about what you do.
5. Booklet printing tips
Here are some tips for making booklets that stand out and get a response:
- Use perfect bind booklets for a high-quality look; they have a spine that makes your brand look more luxurious.
- To save money, choose standard booklets that are bound with staples or wire. This method works well for booklets with a lot of pages and makes them easy to flip through.
- Pick a thicker paper for the cover to make the booklet feel nicer and look better. Good choices are 100 lb. gloss cover, 13-point matte cover, and 15-point velvet with a soft touch. If you want to be eco-friendly, choose a 13-point, 100% recycled matte cover.
- For the inside pages, use thinner paper to make the booklet lighter and cheaper to send. You can choose from 100 lb. gloss, 80 lb. gloss, 70 lb. matte, or 80 lb. 100% recycled uncoated paper.
- Start with a template. You can download free layout templates for booklets that help keep your pages organized and your design lined up. This makes sure your booklet looks just as good in print as it does on your computer screen.
Conclusion
Want to be different from competitors, make customers happy, and increase sales? Get more for your money by printing discount booklets today! Check out Optamark.com for amazing deals and services.
