Neel Patel  March 20, 2024

What Is Soft Touch Coating & Why Is It So Popular?

Chances are, you’ve come across soft touch coating without even knowing it! It’s everywhere nowadays, from pens and planners to flashlights and water bottles. But why is everyone jumping on board with this fancy finish? Well, besides being super soft, it also gives products a sleek matte look that’s totally in style right now. We’ll explain how it’s made and give you our top picks for promotional products you can personalize with soft touch coating.

What Is a Soft Touch Finish?

What Is a Soft Touch Finish?

Soft touch” is a type of paint or covering used on different surfaces like metal, plastic, and cardboard. It gives them a fancy matte look and feels super smooth, almost like suede. If you’ve ever unboxed an Apple product and felt that luxurious packaging, that’s thanks to soft-touch coating! It’s become really popular in the past few years and you can find it on all sorts of stuff now, like cups, car seats, tech boxes, and even pens.

What Does Soft Touch Finish Look Like?

What Does Soft Touch Finish Look Like?

Soft touch coating seems like rubber and feels nice and cool when you touch it. It makes things look softer and gives them a deeper color.

Why Is Soft Touch So Appealing?

Why Is Soft Touch So Appealing?

When things like pens, cups, notebooks, or tools have a soft touch coating, they look matte and feel like rubber – really smooth and unique. Plus, when you hold them, they’re flexible and bouncy, which makes touching them extra interesting.

How Is a Soft Touch Coating Applied?

How Is a Soft Touch Coating Applied?

When things like custom pens, cups, notebooks, or tools have a soft touch coating, they look matte and feel like rubber – really smooth and unique. Plus, when you hold them, they’re flexible and bouncy, which makes touching them extra interesting.

Is Soft Touch the Same as Matte?

Is Soft Touch the Same as Matte?

Not exactly. Even though a soft touch finish is usually matte, you can get a matte appearance without using the soft coating. For instance, there’s something called powder-coating, which gives things a cool matte look, but the surface feels a bit rough and textured. The great thing about soft-touch coating is that it gives you a matte style while also feeling soft and comfy.

How Does Soft Touch Coating Work?

How Does Soft Touch Coating Work?

Soft touch coating is typically made from liquid plastic or synthetic rubber that feels silky and acts like rubber. It’s put on the surface either as a liquid, spray, or laminate. This makes the surface tougher, less slippery, and better at resisting scratches and marks. It looks nice and feels good to touch, making things more appealing overall.

How Is Soft Touch Coating Applied?

The Process

The application process of soft-touch coating involves several steps, ensuring a uniform and smooth finish that adheres well to the product surface.

Materials Used

A variety of materials can be used for soft touch coatings, each selected based on the desired finish and product requirements.

What Promotional Products Feature a Soft Touch Coating?

What Promotional Products Feature a Soft Touch Coating?

We give our coolest stuff a soft-touch finish, like our favorite drinkware, pens, stationery, and even flashlight keychains! Take a look at these top picks:

Introducing our durable, designer-approved, portable bottle that goes where glass can’t. With ice retention for days, it keeps any cold beverage icy cold for a full 25 hours and maintains hot beverages hot for up to 12 hours. Triple-insulated and vacuum-sealed, it features easy-grip flat sides, a non-slip bottom, and a screw-on cap with a wide mouth for ice cubes. Say goodbye to bottle sweat – it’s BPA-free and easy to hand wash with mild dish soap.

The Coventry is a cup made of stainless steel that keeps your drink warm or cold for up to 6 hours. It has two tops: one clear plastic top you can slide open to drink from and another part that wraps around cans or bottles to keep them snug. To use it, just put the wrap on your can or bottle and then twist it into the cup. Remember to wash it by hand. It’s safe and free from BPA, a harmful chemical, and meets health and safety standards. Its size is about 4.6 inches tall and 3.1 inches wide.

This bottle is strong, stylish, and perfect for when you can’t use glass. It keeps your cold drinks cold for 24 hours and your hot drinks hot for up to 12 hours. It has three layers of insulation and is sealed to keep the temperature just right. The sides are easy to hold, it won’t slip, and it has a cap that screws on. The opening is big enough for ice cubes, and it won’t sweat on the outside. It’s safe to use, and free from BPA, and we suggest washing it by hand with some gentle soap. It comes with a nice box for gifting (measuring about 3.1 by 9.75 by 3 inches) and holds 16 ounces. It meets health and safety standards, and its size is about 2.5 inches wide by 9.5 inches tall.

Conclusion

Soft touch coating is a big deal in material science. It gives stuff a cool look, feels nice to touch, and protects things too. Lots of industries love using it because it’s so versatile and adds a ton of value to products. And as more and more things get the soft touch treatment, it’s only going to get more popular. It’s becoming a must-have in product design. Ready to give your brand that premium feel? Check out the amazing selection at Optamark.com and level up your promotional products now!